Mentus Health
A Behavioral Health practice looking to expand their reach to serve communities in need
Mentus Health is a group of psychiatrists with a unique practice model. They run a client-first approach rather than a pharmaceutical driven practice. They recognize the unique needs of each client from young children suffering from ADHD to the elderly client suffering from schizophrenia. The mission with the Mentus Health brand and the goal of each client visit is to provide the care of that individual by giving clients the time they deserve to address their mental health - which may involve prescription medication - or not. It's all dependant on the individual.
Through an extensive brand strategy session, the BLC team created a brand foundation rooted in three key principles: Accessibility, respect and comprehensive care.
For the logo and visual identity development, we utilized the same guiding principles so that the logo and visual identity would go hand in hand with the brand messaging. Charactoristics like soft corners, optimistic colors, calming photography, and simple, clean layouts all contributed to the design direction.
