Branding Packages
A clear path to a brand that actually works.
These three packages are built for businesses that want to look legit, feel aligned, and show up strong from day one. No fluff. No guesswork. Just proven value and a process that works.
1. The Essential Package
Start smart. Look sharp.
Whether you're launching something new or giving your current brand a quick refresh, this is your foundation. The Essential Package covers the core pieces you need to show up professionally — and start building real brand recognition.
Companies with strong visual identities grow revenue up to 33% faster. That’s not decoration — that’s design doing its job.
What's included
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Brand messaging (mission, vision, positioning, voice guidance)
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Custom logo design
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Brand guidelines (fonts, color palette, visual treatments, examples)
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Business card design
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2–3 custom assets for social (your choice: profile images, backgrounds, etc.)
Investment:
timeline: 2-3 weeks | Starting at $6,000
2. The Statement Package
What's included
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The Essential Package +
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Launch campaign for print & digital (ads, promos, announcement assets)
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Custom, on-brand website (simple but strategic)
Investment:
Timeline: 6-8 weeks | Starting at $15,000
Make your brand impossible to ignore.
If you’re ready to do it right from the start — or level up your brand to compete at a higher level — this is the way. The Statement Package gives you everything from the Essential Package plus a custom website and a full-blown launch campaign. Built to hit the ground running.
81% of buyers check your site before making a decision. You can’t afford to look like an afterthought.
3. The Immersive Package
What's included
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The Essential Package + Statement Package
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Custom signage + physical brand touchpoints
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Environmental design (wall art, large-format graphics, packaging — tailored to your needs)
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Customized website design (beyond the basics)
Your investment:
Timeline: 3 - 6 Months | Starting at $30K
Big vision? This one's for you.
This is full-on, next-level branding. The Immersive Package gives you everything from Essential + Statement — and then turns your physical space into a brand experience. From signage to environmental design, this is how you create a brand people remember.
Space branding increases loyalty, retention, and word-of-mouth — because people connect with brands they can feel.
"Cason’s work is always better than you can imagine. The original logo became a cultural component of the business and I attribute this all to Cason’s expertise. With my business growth and creating a new model, Cason has designed a second logo that perfectly nods to my past while representing what I offer as a Certified Coach. Cason brought femininity, beauty, possibility and imagination into the logo for Big Fish Co. I wouldn’t work with anyone else for bringing logo design to life."
Mary Lyn Jenkins, Big Fish Co.